BKM Consulting, Inc. Conducts Successful PR Launch for Minnesota Angel Network I hope you're enjoying this amazingly beautiful fall weather as much as I am! I wanted to share a short case study with you about a successful PR launch for a Twin Cities client, which I planned and executed with a communications colleague of mine this past August. Situation In early August, I was contacted by the Minnesota Angel Network (MNAN) about the need to support the formal announcement of the new nonprofit by providing PR strategy, consulting, writing and implementation services.
My colleague, Sayre Darling and I met with the client team on Aug. 5 to discuss the event, which was slated for Aug. 16. It was a very tight timeline so we had to hit the ground running and work very quickly.
Conceived and supported by the BioBusiness Alliance of Minnesota, MNAN is a new nonprofit organization that helps accelerate business growth among knowledge-based companies in the state of Minnesota. Solution Since we only had about 7 business days in which to plan and deliver results, we focused on doing a few things really well, which were to: - Create a strong news angle related to news in the environment.
- Obtain local media coverage.
- Develop a strong platform for future growth.
Challenges
In addition to the short timeline, another key challenge was gaining consensus among the client project team on the news angle and key messages that would position the organization effectively with the media and key target audiences.
Deliverables We provided the following to the client: - PR strategy and consulting
- Writing PR documents
- Media relations strategy, contact and follow-up
- Media list refinement
- Client counsel
- Media training and coaching
- On-site media relations
- Post-event client meeting
Results We achieved our key goals of creating a strong news angle, making a real "media splash" and developing a strong platform for future growth for MNAN. We also received positive feedback from the client on PR results for the launch! In fact, we exceeded our PR goals by garnering positive media coverage that communicated our key messages before, during and after the event by securing 14 stories out of 25 pitches. We received coverage in the following local media outlets: - Star Tribune - news & blog
- St. Paul Business Journal - news & blogs
- Minnesota Business
- MedCity News
- Pioneer Press
- Finance & Commerce
- West Central Tribune (Willmar)
- Morning Take
- WDAY-AM 970
- Fergus Fall Journal
Please contact me today if you're interested in having BKM Consulting, Inc. design, develop and execute a PR campaign that meets your goals and gets results - I'd love to hear from you!
Regards,
Barbara P.S. Check out my new blog post on how eBooks differ from white papers. | 
