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BKM Consulting Insights Newsletter
Insights into Strategic PR & Marketing Communications August 2009

in this issue

TWITTERING ABOUT TWITTER

PR & MARKETING STRATEGY COACHING SESSIONS

TWITTER BEST SOCIAL MEDIA TOOL FOR BUSINESS
 

TWITTERING ABOUT TWITTER
 Barb Head Shot

Rules for the road
Lately, I've been "twittering about Twitter" like many of you. The other day I found an interesting article on FastCompany.com titled "Turbocharging Your Twitter Power: 6 Rules for the Road" that I'd like to share with you

Reading this article made me think about my own experience with Twitter. After several months of reading, thinking and hearing about Twitter, I decided to "jump in" and experience it for myself.

Sink or swim
I'll admit, I was a bit nervous at first to try Twitter because I wasn't really sure how it worked..In fact the experience was somewhat akin to trying to jump into a cold lake. You walk in slowly, splash around, get water on yourself and try to immerse yourself. Finally you decide that you just have to jump in and sink or swim!

That's what I had to do with Twitter -- just jump in and start experiencing it for myself first-hand. And you know what? It worked!

Turbocharge your Twitter power
Now I'm working on writing effective "tweets" and trying to avoid telling the world things like "I just ate a ham sandwich" because who cares about that?

Top Twitter tips
For those of you who are also working to "maximize your Twitter power", here are the top tips that Cheryl Contee recommends in her blog post in the FastCompany.com article I referenced:

  • Be informative
  • Use hashtags
  • Talk to people
  • Re-tweet
  • Thank people
  • Get Twitter to go

Tap into magical power of Twitter
According to Contee, thanking people for "twittering" about you is one of the key ways to "tap into the magical powers of Twitter". She points out that "people love to be mentioned in Twitter" and they will be much more likely to follow you if you do, which is always a plus in cyberspace.

Thank you tweet
As a matter of fact, I experienced this the other day when I posted a "tweet" about a Vocus webinar that I am planning to attend. The "thank you tweet" that followed mine from a person at Vocus was quite a pleasant surprise!

Now, I'm working on gaining a better understanding of Facebook...

Follow me on Twitter >




Greetings! These days it seems like everyone is "all a- twitter about Twitter". In fact, I took a break from doing this newsletter to send another "tweet" when I discovered that the system was down once again.

Clearly a lot of other people are "tweeting" on Twitter! (I am beginning to wonder how some people find the time to work considering all of the tweets they write!)

In this month's issue I focus on my own experiences using Twitter and also provide a summary of a recent survey about Twitter being an effective business tool.

As always, I hope you find the articles interesting, useful, and most of all insightful!

Sincerely,
Barbara Mednick

P.S. Don't forget to check out my blog . It focuses on the intersection of marketing communications, public relations and social media marketing.


  • PR & MARKETING STRATEGY COACHING SESSIONS
    		•

    Do you want to discuss story ideas and tips for producing an effective e-newsletter? Or perhaps you want to strategize and discuss various newsworthy angles for a PR pitch?

    Or maybe you'd like someone to help you brainstorm and determine your key competitive advantages?

    Why book a coaching session?
    Now you can tap into my broad expertise with a private "PR & Marketing Strategy Coaching Session" conducted via phone.

    This is a perfect solution if you're looking for advice, ideas or coaching rather than someone to implement specific PR or marketing strategies. Or, maybe you want to run ideas past me so I can give you valuable feedback based on my more than 20 years of experience as a marketing and PR strategist and consultant.

    Possible coaching topics
    These valuable and affordable 60 minute coaching sessions are conducted via phone and during them I will focus exclusively on your PR and marketing needs and issues. For example, you may want to discuss one of the following topics:

    • Strategies and tactics for a PR or marketing plan.
    • Feedback on the news hook, headline or copy of a news release.
    • Story ideas and tips for an e-newsletter.
    • Newsworthy angles and ideas for a PR pitch.
    • Do's and don'ts for conducting a media interview.
    • Web site content strategy and web writing tips.
    • Writing a persuasive and compelling executive summary.
    • Determining your company's key competitive advantages.
    • Input on a PR or marketing communications plan.
    • Other marketing, PR or copywriting issues/challenges.

    The investment for a 60 min. session is just $185.

    How it works

    1. Contact me via email to book your session and tell me what you would like to discuss.
    2. Send me your phone number, company name and address and information you would like me to review ahead of time.
    3. If appropriate, I will send you any questions to answer and send back to me before our call.
    4. We will have a one-hour phone call (no follow-up report will be issued).

    Following the call
    Following the call, I will send you an invoice. Within the next month, you can email me once with a follow-up question if it is something that I can answer in a few minutes time.

    Schedule a session
    To schedule a strategy session, please email Barbara Mednick at bmednick@bkmconsulting.com.

    Questions?
    If you have questions, please contact Barbara Mednick at 651-486-7007.

  • TWITTER BEST SOCIAL MEDIA TOOL FOR BUSINESS
    		•

    The other day I was trying to post a "tweet" on Twitter when the system notified me that it was "over capacity" again! It got me thinking and wondering if Twitter really is a good social media tool for business and whether it will last? Lately I've had this conversation with friends and colleagues, who also question this issue.

    Interesting study
    That's why I was interested to read an article by social media strategist Sally Falkow titled "Twitter Best Social Media Tool for Business" posted on the Bulldog Reporter blog. Falkow, who blogs at the PRoactive Report, references a study by Abrams Research about the best media tools for business. I think you'll find it interesting also.

    Ranking of best tools
    Abrams Research, who polled 200 social media leaders about the future of social media, got some surprising answers. Here is how they ranked the best social media tools for business:

    • 40 percent of respondents picked Twitter
    • 21.3 percent chose LinkedIn
    • 18.8 percent YouTube
    • 15.3 percent said Facebook

    Share your thoughts
    Which social media tool do you think is the best for business? Visit my blog and please share your thoughts.

  • Congratulations 2008 Constant Contact All Star !
    		•
    All Star Graphic
         Barbara K. Mednick

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